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Your target market is the group of people you’re trying to sell your product to.

Of course, affiliate products count in this too. You have to convince your
visitors to click on your affiliate links so they go and buy!

You have to be very specific when you define your target market, in order to
make your copywriting most effective. You can’t just say “women, moms or pet
owners” or whatever else it could be, because that is still vague.

 What women?
 Which moms?
 Which pet owners?

When defining your target market, there are many things to consider. We’ve
made a small list below, but it only touches the surface. For each target
market, there are so many different factors that can make up your specific
target market:

 Age
 Income
 Interests
 If it’s a woman, her marital status may come into play
 If it’s a mom, you might want to have an idea about the age of her
children; if she works outside the home, etc.
 If it’s a pet owner, what kind of pet she has, what breed, etc.
 Wants, wishes and desires *
 Problems she needs solved *

*These last two are particularly important because this is what really
motivates people to spend their money and buy products. Yes, they buy to
satisfy their immediate needs, but desire is what drives people to spend their
money readily.

The following are important human motivators that have been identified by
psychologists. They will help you in understanding what motivates your
readers to take action:

 Fear
 Exclusivity
 Guilt
 Greed
 Need for approval
 Convenience
 Pleasure

You can use this information to really understand what motivates your target
market. The more you understand your target market, the easier it will be to
sell to them. You will understand their point-of-view, the problems they have
and how much they’d like a solution.