First things first – you need to set up your Fan Page. Here’s how to do it…
Step 1: Get a Facebook Account
If you don’t already have an account at www.facebook.com, then your first step is visit that link and register.
It’s free – and it just takes a few minutes.
Step 2: Click on “Create a Page”
Next, log into your Facebook account and visit your Facebook homepage. Scroll all the way down to the bottom and look for the link on the right-hand side that says “Create a Page.” (Go ahead and click on it.)
Step 3: Choose Your Page Type
Next, you’ll be faced with six different types of Fan Pages, including those for businesses, products or brands, causes and more. Select the one that fits best.
Step 4: Follow the Prompts
Now you need to follow the prompts by filling in the required information (such as the name of your business, product, cause or organization).
Choose the name of your Fan Page carefully. That’s because the name (with a link) is going to show up in your Fans’ feeds like this:
Example: “Joe Blow likes [name of Fan Page]”
As such, ideally you should choose a name that fits well with that sentence. If you’re creating a “cause” or something else where the name is a little more flexible, then be clever.
For example, consider these two different names:
“Joe Blow likes Jimmy D. Brown” vs. “Joe Blow likes Making Money With Jimmy D. Brown”
Do you see the difference?
The first one just uses my name. But if people aren’t familiar with my name, then they have no reason to click on the link. There’s nothing “viral” about this link showing up in a news feed.
The second example includes my name and a benefit (making money). And that means that this second title is more powerful, because it’s more compelling when it shows up in news feeds. In other words, Joe Blow’s friends are more likely to click on the link and check out the page.
Once you’ve selected your Page title and filled out the other information, read the terms of service, agree to them, and click “Get Started.”
Now you’ll be taken to the main administration area for your Page. Here you’ll be able to upload a photo, edit your setting and more.
Tip: Please note that your photo is very important. Every time you make a post to your Page – or to anyone else’s Wall or Page – your photo (avatar) will be shown alongside your post. Thus you need to choose something that fits in with the Page you’re creating.
If you’re setting up a Page that’s mainly about you, you may decide to simply use your photo. Otherwise, choose a photo that matches the page. For example, if your Page is about poodles, then it makes sense to upload a photo of a poodle.
Once you’ve uploaded the photo, then click on “edit info.” Here you’ll need to enter the “About” information.
Keep in mind that this “About” information is primarily for people who’ve clicked through to your Page, but they’re not really sure if they should “like” it or not. This is where you need to tell them what your Page is about and what benefits they’ll get by becoming a Fan.
Example: “Click the “like” button now and you’ll be automatically entered into this month’s contest, where you can win your choice of five [niche] prices valued at $100 each!”
When you’ve finished, click “save changes.”
Then start working your way through the navigation menu on the left side of your screen (e.g., “Manage Permissions,” “Your Settings,” etc). I’m not going to go through each of these links individually, as they’re self-explanatory. Basically, these different tabs allow you to control how your page will look and who can become a fan.
Tip: While you’re still building your Page, go to “Manage Permissions,” choose the option “Only admins can see this page” and then click “save changes.” That way, you can build your page without anyone else seeing it. When you’re ready to unveil your page, be sure to return to “Manage Permissions” and uncheck that option so that your Page is publicly visible.